Art 01. //Velar

Velar, a contemporary jewellery brand known for its sculptural minimalism, approached us to launch their first glass collection — a striking departure from their previous work. Our task was to build not only a campaign but a complete creative framework that could carry the collection into the world with clarity and impact.

We developed a distinct graphic language for the launch, related to but separate from Velar’s core branding. This included an add-on logo for the collection name, a full suite of graphic materials, and a cohesive visual system to tie every touchpoint together. To support the launch, we built and executed a complete social media plan, ensuring the collection reached audiences with consistency, precision, and intrigue.

The result was a campaign that balanced elegance with experimentation, elevating the delicate strength of glass through design, storytelling, and strategy.

Campaign Strategy
Creative Direction
Add-On Logo & Graphic Materials
Social Media Plan & Execution

www.velarclient.com ↗

Person with dark hair covering face, hands with multiple rings, resting on forehead, in front of a patterned glass bowl.
Black and white photographs, with the top one featuring three clear glass rings and a paperclip, all placed on a gray surface.
A woman with long gray hair, wearing a black outfit, sitting on the floor by a window, with one hand on her hair and looking thoughtful.
A person's hand with two rings, one clear and one gold, resting on a black landline telephone with an old-style rotary dial and cord.
Person with dark hair covering face, hands with multiple rings, resting on forehead, in front of a patterned glass bowl.
Black and white photographs, with the top one featuring three clear glass rings and a paperclip, all placed on a gray surface.
Black and white photographs, with the top one featuring three clear glass rings and a paperclip, all placed on a gray surface.
A hand with multiple rings, pressing buttons on a black landline telephone, resting on a light-colored surface.